With the airline industry collapsing in on itself to just a few key players, monetizing almost every aspect of the travel experience outside of charging for air, advertising is no longer a ‘must do’. Wow, that was a long sentence. Anyway, with most competition swallowed up by larger carriers customers no longer have many options so you have to deal with less advertising. Think about it, when is the last time you saw a Delta, United or American Air ad? What you do see is more of an awareness campaign. I’ll reference BASF. Better yet, think of any railroad commercial. They aren’t advertising to America in hopes that some college student needs to send a metric ton of homework from Chattanooga to Clarksville. No, its to tell you they are a safe and environmental sound method of transport for almost everything.
Enter, Southwest (Clap, Clap)
Southwest has a very aggressive…okay, not really aggressive, but definitely a “we are in it to win it” type of campaign. A recent Southwest Airlines Commercial nails it for the “Dirty South.” No seriously. Over $37 million dollars in savings and absolutely hilarious. You go Southwest. I hear they use their own employees for their ads. Smart. Great buy-in.
I might re-think what I’m doing with my marketing degree. I need to browse Southwest’s career page.
What do you think of this commercial? It’s definitely Southwest with an ATL twist.
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Southwest is running a sale on some incredible fares.